Design and User Experience
The new website features a streamlined navigation and user process, reducing the amount of visual “clutter” and allowing for a more intuitive and user-friendly navigation experience. Using current best practices, the refreshed site moves users seamlessly through the site, ensuring relevant information is easy to find. In addition, the overall design of the refreshed site is more dynamic and visually appealing, encouraging visitors to browse longer.
Content Optimization
A complete content overhaul of the existing site ensured information is concise, relevant, easy to understand and consistent in terms of tone, voice, and reading level. Revising all existing content provided the opportunity to better align it with the needs of the user and allows for the incorporation of critical keywords to improve search engine optimization.
Functionality/Development
The refreshed site is more accessible, with an emphasis on performance and speed, reducing page load and execution time for the user. A modern, semantics-driven HTML and structure, combined with a greater focus on search engine optimization, has enhanced usability and visibility. The redesign also incorporates better mobile and tap-based device support and improves readability and usability for high-resolution monitors and devices. In addition, the refreshed site features an easy-to-use content management system for quicker, more simplified updates.