In September, APEGS aired new ads online, on the radio (Z99, CJME, C95 and CKOM) and on billboards in Regina, Saskatoon, Moose Jaw, Estevan, North Battleford, Prince Albert, Swift Current, Weyburn and Yorkton.
The concept for the new campaign features words and images that can be interpreted as referring to the energy sector as well as alluding to the innovation, creativity, and dynamism of engineers and geoscientists in all sectors. The slogan “Regulating the professions. Protecting the public.” continues to appear with the APEGS logo to reinforce APEGS’ regulatory mandate to protect the public. The ads will appear at scheduled times on each platform until the last week of November. To celebrate Saskatchewan hosting the 2022 Grey Cup, APEGS will air the Mosaic Stadium ads in 2022, which first aired in fall 2019.
