TYou may have seen some new APEGS ads this fall. APEGS aired ads online, on the radio (Z99, CJME, C95 and CKOM) and on billboards in the following cities to raise awareness about what engineers and geoscientists do and how they work together: Regina, Saskatoon, Moose Jaw, Estevan, North Battleford, Prince Albert, Swift Current, Weyburn and Yorkton.
The concept for the new campaign builds on the content of the geoscience ads aired in March 2020 to include both professions. The slogan “Regulating the professions. Protecting the public” continues to appear with the APEGS logo to reinforce APEGS’ regulatory mandate to protect the public. The ads will appear at scheduled times this fall and then again in spring 2021.